mPerks Loyalty Program
Modernizing a Multi-Million User Rewards Experience to Drive Engagement
A one year design project transforming a numbers-centric reward system into a behavior-based, human-centered experience, fostering engagement and delivering value through delightful moments for Meijer, a retail giant that does $19 Billion in annual sales.
Platform
iOS
Android
Web
UX Designer (Myself)
1x Product Manager
2x iOS Developers
2x Android Developers
2x Web Developers
Team
Figma
UserZoom
FullStory
After Effects
Adobe Analytics
Tools
Prototyping
A-B Testing
Usability Testing
Wireframing
Interaction Design
UI Design
Skills
Meijer’s reward program was outdated and not performing well.
Meijer’s outdated, skeuomorphic rewards interface highlighted years of neglect. This project set out to completely rethink the mPerks experience by separating it from rigid coupon structures and introducing behavioral gamification to drive user engagement.
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Streamlined the user experience, ensuring user-friendly, engaging interactions that enhances understanding and overall satisfaction.
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Validated through user research every step of the way, I produced stunning ADA-compliant interfaces, digital art, and animations.
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Collaboratively solved problems with Web, Android, and iOS engineers, optimizing efficiency while preserving design, user experience, and business goals.
Over the course of a year, I turned wireframes into high fidelity, implementable designs through to launch on iOS, Android, web.
My Role on this Project
User Journey Mapping
Audited the existing mPerks experience to identify core UX challenges and strategic opportunities. Translated these findings into a future-state journey map designed to align stakeholder goals with user needs.
Bridged the gap between business strategy and user experience by leading a alignment workshop. By unifying stakeholder goals and defining the key problems to solve, I successfully drove the creation of our initial wireframes.
Refinements were discovered through user testing
While multiple rounds of usability testing allowed us to fine-tune layout and interaction details, they also uncovered a deeper challenge: users weren't grasping the value of the program. By pivoting to focus on content design and messaging clarity, we transformed how the benefits of mPerks were communicated.
Claiming a Reward
Animation & Experience
Led the end-to-end design of the reward claiming experience, owning the interface, interaction models, and visual aesthetics. A highlight of the project was partnering closely with engineering to synchronize complex motion design with the API call sequence, ensuring a seamless and responsive user experience.
Released on All Platforms
I led a close collaboration with iOS, Android, and web developers, ensuring a timely release of mPerks.
Testimonials
Melanie Riley, mPerks Design Manager
“Casmir has been a leader from the start. He’s known by designers and business partners alike for going the extra mile while keeping an approachable and confident attitude, making him a mentor to many. He doesn’t settle for delivering requirements - rather, he brings thoughtful options to the discussion that benefit both the consumer and the business. His love for understanding problems, best practices, and helping others has made him an integral part of the mPerks design team. He’s always ready to roll up his sleeves and tackle what needs to be done.”
Irisi Tole, User Experience Manager
“Casmir did a great job on the mPerks team - he is communicative, great at what he does, brings a positive energy to every meeting, and loves to share his knowledge with others.”
Results: A Smash Hit for Meijer in 2023
$10.3 Billion
mPerks Sales (+8.9% Improvement)
$140 Million
Direct Revenue from mPerks
+31%
Usage Rate at Gas Pumps
6.9 Million
New Enrollments
+7.3%
Engaged mPerks Customers
+28.3%
Quality Enrollments