An AI-powered recipe & cart
The Meijer business team funded a project leveraging artificial intelligence, challenging us to create a functional concept for iOS in two-weeks.
Our team decided to explore an AI-powered recipe and cart builder.
Platform
iOS
Team
UX Designer (Myself)
1x Product Owner
1x ML Engineer
3x iOS Developers
Tools
Figma
Skills
Prototyping
Wireframing
Interaction Design
UI Design
Completed in just two weeks, RecipeHub is a remarkable feat of rapid execution.
-
Gloriane Peck
PRODUCT OWNER
-
Casmir Valeri
UI / UX DESIGNER
-
Andrey Romanov
MACHINE LEARNING ENGINEER
-
Nathan Holdom
iOS DEVELOPER
-
James Casey
iOS DEVELOPER
-
Avni Avdulla
iOS DEVELOPER
The project stemmed from a few iOS engineers' passion project utilizing artificial intelligence to offer recipes. Recognizing its potential yet observing ambiguity in business goals and an outdated user experience and interface, I proactively joined the effort.
It all began with an engineering proof of concept
Wireframes and user journey maps streamlined early development
I drew inspiration from Google's simple homepage design.
Attain recipes for anything with Recipe Hub
Get inspired by browsing popular and trending recipes
Capture and store recipes for delightful, repeated enjoyment
Experience worry-free cooking, regardless of portion size
Customize recipes by specifying ingredient & brand preferences
Effortlessly add ingredients to your cart with just one tap
All within intuitive navigation & interaction patterns
Result: A Successful Exploratory Project
Recipe Hub was developed and released as an internal alpha feature efficiently in two weeks and successfully explored whether artificial intelligence could output recipes for seamless cart building. And while the output that artificial intelligence provided did not have the success rate for general release, this project exceeded Meijer leadership’s expectations in discovering this conclusion in an efficient, timely manner.
Artificial Intelligence is not magic, creating something from nothing.
AI necessitates a significant investment in manual data entry to yield satisfactory results. While users can help improve outcomes over time through interactions (ChatGPT tracks user interactions to enhance performance), your product must achieve an initial success rate to be valuable to users and maintain the integrity of your brand. As companies integrate artificial intelligence into meaningful experiences, the potential is limitless; it simply requires more effort than many people realize.
This project heavily influenced the design of School Supply List, launched Summer 2024.
Insights I got from the design and interactions principles of Recipe Hub, which are user-friendly and align with Meijer's business objectives, significantly influenced the experience of School Supply List, which successfully launched in 2024.